Unit IT306: Social Media for Business

Unit code: D/650/1916

RQF level: 3

Unit Aim

The aim of this unit is to enable learners to explore how businesses use social media to promote their products and services. Learners will also create a social media policy and plan to meet business requirements.

Learning Outcomes and Assessment Criteria

Learning Outcomes When awarded credit for this unit, a student will:	Assessment Criteria Assessment of this learning outcome will require a student to demonstrate that they can:
1. Understand the importance of using social media in a business environment.	1.1 Analyse recent developments in social media that have changed the way businesses promote products and services. 1.2 Identify sources for social media channels to meet business needs. 1.3 Explain the importance of publishing social media content which engages the audience. 1.4 Explain the risks and issues relating to social media engagement.
2. Understand the need for social media content planning and publishing in a business environment.	2.1 Analyse the considerations for regular posts and other content to be published on social media websites 2.2 Explain the relationship between a social media website and a company website. 2.3 Evaluate the strategy required to create and encourage an online community.
3. Be able to develop a policy and a plan to use social media in a business environment.	3.1 Explain why a social media policy is important and consider the implications of not having a policy in place. 3.2 Develop a social media policy for a business that is capable of delivering its objectives. 3.3 Produce a plan to use social media in a business environment that is capable of delivering its social media policy objectives. 3.4 Produce a reflective account of the plan tHat suggests improvements